Aerospace & Defense / Arrow Electronics

Space inspires us. It’s beauty and mystery call to us. We were lucky to explore the final frontier with Arrow Electronics and AspenCore Studio. Here is Arrow Electronics’ Aerospace & Defense video. This is one of five videos from the campaign created with a team of incredible artists.

Where does innovation lead? The Arrow Electronics “innovation” animation series elegantly details how one idea can lead to another. Created to highlight the expansive world of electronics, each video illustrates how Arrow Electronics works towards the next “big idea” by helping connect people with technology that makes life better.

Credit

Client: Arrow
SVP, Chief Marketing Officer: Victor Gao
VP, Global Communications: John Hourigan

Director, Brand Management: Hugo Meyer

Agency/Creative: AspenCore Studio
Creative Director/Producer: Spencer Millard

Writer: Thomas Hripko

Design & Animation Studio: Coat of Arms

Creative Direction & Visual Script: Clara Lehmann

CD & Editing: Jonathan Lacocque

Associate Producing: Grace Lawson

Design Direction: Ryan Butterworth

Art Direction & Illustration: Haewon Shin

Animation: Latham Arnott

Additional Design & Animation: Arm Sattavorn, Pedro Fleming, & Ryan Butterworth

Additional Style Exploration: Nocky Dinh

Music: Coupe Studios/Nova Nimbus

Sound Design & Mix: Sarah Krohn

Narration: Thandi (TL) Murray

Storyboard

Here are the set of storyboards that I worked on.

Style-fraems

Here are the style-frames that I worked on.